THE FRANCHISE MARKETING COMMUNITY BY FRANCHISE ASSEMBLY
For too long, community and professional development for franchise marketers has been hard to find, lacking value, and not prioritized. The Hello Mastermind community is changing that tired narrative with elite in-person events, virtual workshops, regular meetings for accountability and a thriving Slack chat for franchise marketers to level up!

This group is for franchise marketers who are in the emerging category or are developing their professional growth goals to become executives.
Welcome to the Community for Franchise Marketers
The Hello Mastermind community is for franchise marketers with a passion for improvement and a collaborative approach to growth. We host exclusive in-person masterminds, monthly virtual sessions, and have a thriving slack channel for real-time connection and accountability.
In-Person Retreats:
Cultivate a thriving in-person executive franchise community
Peer Collaboration:
Learn and grow with fellow franchise marketers & leaders
Executive Membership:
Focused on creating top-tier value for all of our members
Stay Accountable:
Virtual channels and regular check-in calls for accountability
MEMBERSHIP OPTIONS
The All-Access Membership
- Access to all Hello Mastermind events (virtual & in person)
- Monthly virtual meetings with the Hello Mastermind community
- Access to private Slack channel
- Accountability network
- Exclusive events at the biggest franchise conferences

In-person retreats are Dec 3-4, 2024 and May 2025 (More Details Below)

$2500 for Annual Membership | Apply now for registration

**Currently only accepting applications for franchise marketing executives and marketing professionals with career growth goals.
MEMBERSHIP OPTIONS
Virtual-Only Membership
- Access to virtual Hello Mastermind events
- Access to private Slack channel
- Monthly virtual meetings with the Hello Mastermind community
- Accountability network

$1100 for Annual Membership | Apply now for registration

**Currently only accepting applications for franchise marketing executives and marketing professionals with career growth goals.
NON-MEMBER EVENT ACCESS
In-Person Event Tickets
Not sure if you're able to commit to the all of it, but want to attend an in-person event? We have limited ticket availability for non-members so apply for access! Registration, some meals, and activities are covered with this cost. Hotel and travel are separate.

$800 per event | Apply now for registration

Upcoming In-Person Events
December 3-4 2024
Hello Mastermind Marketing Retreat | Asheville, NC

Elite-level masterminds for franchise marketers to get insights, answers, and action steps to level up their teams and companies. We focus on time for collaboration, preparing challenges ahead of time, and active mastermind sessions throughout our retreats. We also like to have some fun for a chance to disconnect, to connect.

πŸ‘‹ Click here to register!

May 2025
Hello Mastermind Marketing Retreat - Details TBD

Elite-level masterminds for franchise marketers to get insights, answers, and action steps to level up their teams and companies. We focus on time for collaboration, preparing challenges ahead of time, and active mastermind sessions throughout our retreats. We also like to have some fun for a chance to disconnect, to connect.

πŸ‘‹ Registration opening 2025
WHY INVESTING IN YOUR TEAM MAKES SENSE
Investing In professional development for your marketing team helps retain and grow the talent in your company. This group are the upcoming leaders of your brand, and they can make a tangible impact on your brand's success.
HOW OUR EVENTS ARE DIFFERENT
Bring Your Challenges, Leave With Action Steps AND Community
The Hello Mastermind in-person events are designed to help franchise marketers DISCONNECT with day-to-day tasks and RECONNECT to big-picture planning, solving challenges, and nurturing their peers with community.
The Mastermind Structure
Our structure is a combination of networking, roundtable discussions, and bringing challenges to solve and workshop with your peers. We choose a theme for each event that focuses our conversations for the roundtables and workshops.
Locations & Experiences
We choose locations & activities that allow for disconnection from daily tasks, and reconnection to the bigger issues and action steps that need to be made in your role.
Collaboration & Community
We spend a lot of the Masterminds doing deep work and workshops, but a lot of the action steps and value you leave with is from the conversations during dinners, activities, and organic connection with your peers.
Event Pricing & Access
All-Access members have registration, meals, and activities included in their annual cost. For non-members, there are a limited number of tickets available for purchase separately. Hotel and travel are not included.
β€œThe quality of your life is a direct reflection of the expectations of your peer group. Choose your peers wisely.” - Tony Robbins

JOIN THE COMMUNITY
How Can a Peer Advisory Group Unleash Potential?
Community support from executive peers is foundational to growing in your skillsets and becoming an even better leader and marketer. Join this passionate group to get the development and community you've been looking for!

-Enhanced leadership ability
-Bolstered self confidence
-Increased accountability
-Disciplined big-picture thinking
-Increased profitability
-Shared ideas & creative brainstorming
-Issues and challenge resolve
-Improved recruitment
-Effective delegation strategies

Peer groups don't really exist in franchising and we need to learn, grow and support each other!

Our commitment to you is to provide peer to peer engagement and one that facilitates:

-An environment for real connection and trust
-No judgment zone
-More ideas and perspectives; increasing clarity and focus
-Meaningful connections
-Space to disconnect to connect
-Sharing best practices
-Increasing speed of success

Psst... Having a hard time getting your leadership on board? Apply with us and we can provide resources to help showcase the value of getting top-tier development for Franchise Executives.
PROUDLY SUPPORTED BY OUR SPONSORS
Interested in Becoming a
Strategic Partner?
Our partners are a big part of what makes this membership possible and (not to brag) we've heard our events are top-tier when it comes to getting valuable conversations and relationships built as a partner. For that reason, we accept limited sponsors for each year. Email [email protected] to learn about available opportunities!
HOW WE GOT STARTED
The Hello Mastermind membership & community was created by Liane Caruso of  helloCMO, an innovative fractional CMO agency for franchise brands. Liane's vision is for franchise execs to have a supportive community and ongoing education that meets them at the executive level. 

Hello Masterminds is powered by Franchise Assembly, an events company focused on curating content and thought leadership for the franchise industry.

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